Futura
Futura
Released: 1937
Foundry: Bauer
Designer: Paul Renner
Futura was created by German designer Paul Renner in 1927. Influenced by the sensibilities of the Bauhaus, Renner opted to design a new, modern typeface based on geometric forms. Futura’s characters derive from perfect circles, squares and triangles drawn in clean, even strokes.
Futura has proven to be one of the most used and well traveled typefaces of the 20th century. With its German roots, it became the corporate typeface of Volkswagen. Its simple clarity has made it a popular choice with filmmakers from Stanley Kubrick to Wes Anderson. It even traveled all the way to the moon on a commemorative plaque left behind by the Apollo 11 crew.