Welcome to Alphaquerque

As you drive, bike or walk around any city in America, you’re going to be overwhelmed by typography. Giant letters looming large on storefront signs, billboards, posters, flyers, bumper stickers and so on. We call this environment the typescape. And in this respect, Albuquerque is not much different from any other large American city. What does make us different, though, are the occasionally unique gems of letterforms and logos that you’ll only find here. As we slog our way through […]

November 16, 2015 The Mayor Leave a comment

Kellys Kicks on Route 66

Some of my favorite graphic design taps into easily recognizable cultural elements that give an identity context, or at least a point of reference. Kellys Brew Pub, housed in the former Jones Motor Company building on historic Route 66, has chosen to honor the legacy of the location with a nostalgic nod to a recognizable roadside sight. A Star is Born The Kellys sign draws its inspiration from the old familiar the Texaco station. Signs heralding Texaco (an abbreviation for […]

June 25, 2015 The Mayor Leave a comment

Cliff’s Rocks Our World

Confession: I still sometimes call it “Uncle Cliff’s,” which is what Albuquerque’s premiere amusement park was known as when I used to nag my parents to take me there. It made for a nice, rhythmic, nag-chant – “Un-cle-CLIFF’S!, Un-cle-CLIFF’S!, Un-cle-CLIFF’S!…” (Repeat until parent relents or explodes. Either way, guaranteed entertainment.) So You Wanna Be a Rock and Roll Star Soon after the “Uncle” was dropped from its name, Cliff’s Amusement Park commissioned a new logo from the talented Michael Doret. […]

June 25, 2015 The Mayor One comment

Dion’s Pizza: A Tour of Greece, Italy and Sweden

Dion’s is an Alphaquerque institution. The signage features a smiling pizza chef rendered in a woodcut engraving that would make Dürer himself hungry for a slice with pepperoni and olives. These guys make a pretty good pizza, especially for a place that started out as a Greek restaurant. Seriously, you don’t know how close you came to reading about a place named after Dionysus, the Greek god of wine and merrymaking. International Flavor This logo is an international smorgasbord: a […]

June 25, 2015 The Mayor Leave a comment

The Many Faces of Blake’s Lotaburger

When I was a kid, it was just “Lotaburger,” no “Blake’s”. It was one of our neighborhood hangouts, across from the high school. There was no indoor dining area. You either sat in your car, on your car, or on the massive concrete tables in the shade under the metal canopy while you waited for your number to be called. “Number 52. 52, please!” Cracking the Code We were lucky. My best friend’s mom worked a split shift at our […]

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