There’s a lot to consider when you pick a typeface to represent your company. In addition to the visual elements like line, weight and shape, you might also want to consider contextual elements like historical or cultural references. Then again, sometimes just the name of the typeface is enough to get the gig, as I suspect is what happened in the case of The Cooperage and its choice of Cooper Black for its wordmark. Hangin’ with Mr. Cooper The Cooperage […]

Cliff’s Rocks Our World

Confession: I still sometimes call it “Uncle Cliff’s,” which is what Albuquerque’s premiere amusement park was known as when I used to nag my parents to take me there. It made for a nice, rhythmic, nag-chant – “Un-cle-CLIFF’S!, Un-cle-CLIFF’S!, Un-cle-CLIFF’S!…” (Repeat until parent relents or explodes. Either way, guaranteed entertainment.) So You Wanna Be a Rock and Roll Star Soon after the “Uncle” was dropped from its name, Cliff’s Amusement Park commissioned a new logo from the talented Michael Doret. […]

Category: C

The Cooperage: What’s in a Name?

Cliff’s Rocks Our World