In the mid-1980s, I worked for a printing company that produced the highly unpopular Door Store Shopper. The Shopper was a weekly publication comprised of ads and coupons that was left on your doorstep whether you wanted it or not. Did I say “publication?” I meant “litter.” We kept an odd schedule. Ad sales were done during the day, so ad production took place at night. We’d work 4:00pm to midnight all week, except Saturdays, when we had to report […]
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Although I was born in Albuquerque, my military family moved around quite a bit for the first few years of my life. We returned to Albuquerque for good when I was five, and that’s probably when I started forming lasting memories of my hometown. On a sergeant’s pay, we didn’t go out to dinner much, so when we did it was kind of a big deal. I can count on one hand the number of times we went to a […]
Read moreAs you drive, bike or walk around any city in America, you’re going to be overwhelmed by typography. Giant letters looming large on storefront signs, billboards, posters, flyers, bumper stickers and so on. We call this environment the typescape. And in this respect, Albuquerque is not much different from any other large American city. What does make us different, though, are the occasionally unique gems of letterforms and logos that you’ll only find here. As we slog our way through […]
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